‘Champions Golf Tours’ Joins WPSL
Champions Golf Tours strengthens WPSL’s premium golf travel pillar, enhances access to elite hosted experiences.
With immediate effect, Marais will join the WPSL management team to help direct, grow and govern Phase One of the Group’s five-phase programme. Phase One is designed to build toward an implied ~£120m valuation, and the pace of execution to date has been emphatic: WPSL has already reached approximately half of that mark within just four weeks, against a wider two-year Phase One trajectory.
Champions Golf Tours strengthens WPSL’s premium golf travel pillar, enhances access to elite hosted experiences, and adds proven leadership capacity at a time when the Group is consolidating at speed and growing its global platform.
Champions Golf Tours brings deep market expertise, premium destination access and a high-performance operational model that will expand cross-border opportunities for WPSL members and support the wider consolidation strategy as the Group continues to scale.
Looking ahead to 2026, the business has already set up a standout programme of hosted tours including experiences alongside major winners and Ryder Cup captains such as Thomas Bjørn and Ian Woosnam, as well as iconic figures like Miguel Ángel Jiménez and Colin Montgomerie.
Marais’ appointment also reinforces the broader belief underpinning the WPSL model: it is not founded solely on a tested consolidation blueprint, but also on recognition of the years of hard work, risk and personal investment that golf tour leaders have poured into their businesses. WPSL provides a credible pathway to reward that contribution, while amplifying the social value these tours deliver through community, enjoyment, and meaningful benefits to mental health and wellbeing.
By elevating high-quality golf businesses into a world-class, integrated platform, WPSL aims to monetise excellence properly — delivering stronger outcomes for shareholders while unlocking resources for reinvestment in growth, innovation, sustainability, and the long-term improvement of the game.